Filed under: Behavioural Economics in Action, Data mining, Internet, Location, PIPEDA, privacy education, Privacy Online, Privacy Tech-Know Blog, Surveillance, technology and Tracking
— Christopher Parsons, Guest Blogger/Blogueur Invité
We are regularly told to block or ‘clear our cookies’, or use a private browsing mode, if we don’t want to be tracked as we visit websites. Website operators and marketing, advertising, and other tracking companies, however, have developed other ways of tracking us, called ‘fingerprinting’, which work even if you clear or block your cookies. How prevalent is this kind of cookieless tracking? How accurate is it? And what are the implications for our ability to control our personal information and protect our privacy interests?
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