Archive for the ‘Behavioural Economics in Action’ Category

21 Aug 2017

Privacy Tech-Know Blog: Cookieless Identification and Tracking of Devices


We are regularly told to block or ‘clear our cookies’, or use a private browsing mode, if we don’t want to be tracked as we visit websites. Website operators and marketing, advertising, and other tracking companies, however, have developed other ways of tracking us, called ‘fingerprinting’, which work even if you clear or block your cookies. How prevalent is this kind of cookieless tracking? How accurate is it? And what are the implications for our ability to control our personal information and protect our privacy interests?

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